After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

Another individual recounted a specific incident, noting, "One time I had a baby sitter until ten and the movie was listed at 7:00. At 9:50 we had to run out to get home. I asked for a refund and ...

Since 2021, Nicole Kidman’s ad for AMC Theaters has been a regular and meme-able part of the movie going experience. And for ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.