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Ferrero clinches deal to acquire WK Kellogg for $3.1B, bringing Nutella and Froot Loops under one roof
The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.
Kellogg’s bought for $3.1B by Nutella parent company
Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.
It’s official: The company behind Nutella is buying the maker of Froot Loops
The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced a deal that will see Kellogg folded into the corporate parent of such brands as Nutella, Tic Tac, Butterfinger, Baby Ruth, Famous Amos, and Bomb Pop.
mlive on MSN2d
Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
CNN2d
Nutella’s parent company Ferrero is buying cereal maker WK Kellogg ...
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg jumped more than 30% in early trading.Ferrero said that it “plans to invest in and ...
Kellogg Shares Surge on WSJ Report of Ferrero $3 Billion Takeover Bid
Shares of WK Kellogg soared following a report by The Wall Street Journal that Italian candy maker Ferrero is nearing a $3 billion deal to buy the cereal conglomerate. WK Kellogg stock was up 52%, at $26.53, after hours. Shares closed the market down slightly year-to-date.
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