The Grateful Dead's 60th anniversary celebration is doing more than drawing tens of thousands of fans to Golden Gate Park — it's breathing new life into San Francisco's hotel industry.

Fans of the Grateful Dead are pouring into San Francisco for three days of concerts and festivities marking the 60th anniversary of the scruffy jam band that came to embody a city where people wore flowers in their hair and made love,

W hen Dead & Company announced the site for the celebration of the Grateful Dead's 60th anniversary, fans were delighted. Golden Gate Park played a defining role in the Dead's history, hosting performances that ranged from impromptu concerts to full-scale events.