DC, Mattel and McFarlane Toys

Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel compete with rivals such as Hasbro.
Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way. Mattel and Warner Bros.
Mattel, Warner Bros. announce multiyear licensing deal for DC characters
Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and storytelling. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures,
Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing DC’s entire library.
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman. The Hot Wheels maker on Thursday said it will develop full ranges of themed action figures,
Disney and Mattel Debut Collectors Edition ‘Snow White’ Dolls Inspired by the New Live-Action Film (Exclusive)
Be among the first to shop and see photos of the figurines inspired by Rachel Zegler's Snow White and Gal Gadot's Evil Queen.
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Mattel Celebrates Music with New Barbie Career and Role Model Dolls
For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...
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Trixie Mattel Teaches You How to Be the Edit
"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...
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The DC Multiverse Ends as DC Comics Debuts New Mattel Partnership
DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...
Amazon has the Polly Pocket x The Office compact playset every superfan needs to jump on fast
That's what she said... Shop the newest Dunder Mifflin-inspired Polly Pocket Collector collaboration meant for everyone who ...
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Trixie Mattel’s Sports Love Will Have You Gagging
"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...
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Mattel Digs Up New Jurassic World Rebirth Aquilops 'Dolores' Figure
Get ready for a walk in the park, the Jurassic Park that is, as a new set of collectibles are here including Micro Adventures ...
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Stunning Black Barbie turns 45 with special-edition release
The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...
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Trixie Mattel’s Bring Your Daughter to Work Day
"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup ...