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A tale of two holding companies: WPP and Publicis
WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
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Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...