AMC Theatres will trim its preshow length after an ad expansion left studios fuming and audiences skipping trailers, with changes expected before 2026 ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Industry backflips have become the order of the day, with many wondering aloud why it took "public backlash" before it was acknowledged that endless ads do not a happy audience make. This current ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies.

AMC Theatres has tweaked Stubs A-List, the mega-chain’s movie ticket rewards program, with an eye to turning occasional cinemagoers into more loyal repeat visitors. Beginning Jan. 1, 2025, AMC ...

Starting July 1, AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

AMC Theatres to run additional commercial before movies, reports say The AMC Theater chain is making it less expensive to go to the movies this summer. (Source: CNN) ...