Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social ...

Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. The ...

As more people cut the cord and shift their viewing habits towards streaming apps, CTV advertising has become a must-have in ...

With the expanded measurement, BARC can comprehensively understand linear TV and CTV consumption trends and offer deeper insights into audience engagement across platforms, which ...

Wurl, a leader in the CTV industry, today published The CTV Trends Report 2024 – a new data-driven study that looks at shifts ...

For things to watch from Monday's CTV Morning Live: Garland Canada International Chef Challenge is the most prestigious ...

To expand the reach of online shopping platforms like Shopify (SHOP), Roku (NASDAQ:ROKU) has launched Ads Manager, a direct, ...

By Connie Thiessen The Canadian Broadcast Standards Council (CBSC) has found CTV National News in breach surrounding the ...

Sabio's UK team will attend the prestigious European Video Awards ceremony on September 26th. This event celebrates the best and brightest in the video and media industry across Europe, recognizing ...

That’s compared to 15% in 2022. (In comparison, AdImpact wasn’t tracking CTV spend during the 2020 election cycle.) Political advertisers are particularly reach-oriented and risk-averse, which is one ...

ElementalTV, a leading innovator in CTV advertising technology, today announces the launch of 1Audience, an AI-powered ...

To secure victory in November, Democrats must leverage every available tool and innovate new strategies to reach and persuade ...