On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products from two companies that he co ...

Deion Sanders is an American success story. He’s excelled in sports, media, and other avenues. But being a father is perhaps the one area Sanders […] ‘I Gave You a Name. Do Something With It’: Deion ...

Sanders and the Buffs will open up the 2025 season on Aug. 29 against Georgia Tech, and since the listing for the hat also ...

As college football undergoes a dramatic transformation fueled by name, image, and likeness (NIL), the transfer portal, and ...

Creative NIL initiatives—like Deion Sanders’ personalized Colorado football cards—are helping schools attract recruits, build ...

In July, Colorado Buffaloes coach Deion Sanders announced he had defeated bladder cancer, a personal victory that came after weeks of uncertainty, inv ...

Deion Sanders celebrated his son Shedeur's successful Browns debut on social media after the rookie quarterback led Cleveland ...