“Own your micro-niche,” Tonya McKenzie, PR and personal branding expert at Sand & Shores, said. “Women who niche down see 3X more engagement on LinkedIn.

Be authentic. Open up a bit and share some of your personal life; people will be drawn to you. That said, LinkedIn is a professional network, so keep your audience in mind. 8) Interact with others.

Sophie Rose leveraged a strategic cold message on LinkedIn to secure a role at OpenAI. She shared her tips for a successful ...

5 Personal Branding Musts for 2025 These expert-backed tips will help you stand out, inspire trust, and amplify your impact in a noisy digital world. BY MARLI GUZZETTA, CONSULTING EDITOR, INC.

One key platform for this is LinkedIn. Stay active and engaged by building your LinkedIn profile, adding your experience and features, and creating a personal brand that demonstrates your expertise.

Whether a recent graduate or seasoned professional, investing in your personal brand will help achieve your career goals. Here are 4 tips to improve your personal brand.

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal brand. Continue to experiment various methods to enhance, refine and ...

Here are some tips for building a strong personal brand: Define your unique value proposition: Identify your strengths, skills, purpose and expertise that set you apart from others in your industry.

Building a personal brand as a founder can help your company appear more trustworthy. Choose topics to share or discuss that you're passionate about and that support business goals. Don't be ...

Instagram requires a very different content strategy from LinkedIn. The truth is that, until personal branding is truly versatile, it has no place among the corporate innovators we aspire to be.