Pentax hasn't ruled out a return to the medium format market. In fact, it became very aware of the demand while conducting ...

Want to shoot macro shots on your Hasselblad, but don't own the 120mm Macro lens? Now you can achieve macro with any XCD lens ...

I f you're fed up with the high cost of camera lenses, help may be at hand. Ari Jaaksi, a photographer in Finland, built his ...

Do you agree with our picks for the trailblazing snappers that changed the game? We thinks these are the most iconic digital ...

The Hasselblad XCD 3,4/75P lens brings powerful optical performance in a portable design for portraits, street, and ...

The XCD 3,4/75P delivers a 59mm equivalent field of view on Hasselblad's medium format digital cameras.

It costs 99 cents and transforms your iPhone into a digital emulation of the classic Hasselblad XPAN, a panoramic camera no ...

B&H is pleased to share the Hasselblad XCD 75mm f/3.4 P lens—a compact, lightweight portrait-length prime lens well-suited to full-length and group portraits as well as street and landscape subjects.

With a medium-format film camera, Rae captures a dozen intimate family portraits, each frame in this solo exhibit — Portraits ...

KIPON has announced its new high-end Tilt-Shift adapter brand OCUST which was designed to meet the needs of professional ...

OPPO has introduced the Find X8 Series, its latest flagship smartphone. The new series introduces several innovative features ...

Users can capture shots with a dynamic range that mirrors Hasselblad’s medium-format cameras, with focal lengths ranging from ...