Google is bringing more ads to YouTube, as you'll see them when you pause video playback - here's why that's not a bad idea.

YouTube will start showing ads to users – even when they’re not actually watching videos.The “pause ads” will show when viewers stop in the middle of a video, the company said.They are static images that appear next to the current video.

YouTube has confirmed that it will be rolling out pause ads on the platform, meaning users will have to sit through even more ads than before.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong advertiser and strong reviewer responses” since they “rolled out Pause ads to all advertisers.

Almost no corner of the YouTube experience is devoid of ads. They'll now appear when users take breaks from watching content on the video-centric site.

YouTube introduces a new feature called Pause Ads that aims to engage viewers during these moments. Heres what you need to know.