Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...

The popular language-learning app Duolingo reported roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike occurring mid-January, just as ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

“Started learning in Duolingo and from creators on Red Note [or Xiaohongshu],” one TikTok user wrote to me. “Even added the Chinese keyboard option on my phone.” ...

Duolingo Surges Amidst Upcoming TikTok Ban Thanks to RedNote. According to the latest post by Duolingo on X, the company has seen a massive surge of around 216 percent this 2025 compared to its ...

The migration of the "TikTok refugees" to Duolingo’s platform has resulted in a 36% spike in its U.S. downloads as of Jan. 3, 2025, across both Alphabet Inc. (NASDAQ: GOOGL) ...

Thank you for your patience with us during these trying times. #RIPduo," Duolingo said in the TikTok post. Duolingo did not immediately respond to USA TODAY's request for comment about Duo's demise.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...