DC, Mattel and McFarlane Toys

Mattel wins back lucrative rights to make DC-themed action figures, other toys
Mattel lost the global licensing rights about six years ago to develop and market some DC-related toys to rivals Spin Master and McFarlane Toys.
Why DC’s Toy Line Move from McFarlane to Mattel is Such a Huge Deal
DC and Mattel both had their own share of reveals during this week’s Toy Fair festivities, but they had their own bombshell announcement to make as well, shaking up the toy industry in a huge way. Mattel and Warner Bros.
DC toys return to Mattel in the second half of 2026
Warner Bros. Discovery Global Consumer Products has announced that in the second-half of 2026, Mattel will be the home for all DC toys in a multi-year, international agreement. The two companies
Mattel Reclaims DC Toy Rights in Licensing Deal With Warner Brothers Discovery
Mattel inked a licensing agreement with Warner Brothers Discovery, getting back the rights to develop and market toys based on DC characters including Batman and Superman.
Mattel, Warner Bros. announce multiyear licensing deal for DC characters
Global Consumer Products announced a global, multiyear licensing agreement utilizing DC’s entire library of characters and storytelling. Through the partnership, Mattel is awarded the global licensing rights to develop and market a full range of DC-themed action figures,
Mattel awarded licensing deal for Warner Bros' DC characters
Mattel (NASDAQ:MAT) has been given the licensing rights to create action figures, games, accessories, and collectibles from the DC superhero and villain universe as part of a licensing deal with Warner Bros.
Warner Bros DC & Mattel Ink Multi-Year Consumer Products Deal
Mattel, Inc. and Warner Bros. Discovery Global Consumer Products announced a global, multi-year licensing agreement utilizing ...
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The DC Multiverse Ends as DC Comics Debuts New Mattel Partnership
DC Comics is about to change up collections as Mattel announces their new Multi-Year Licensing Partnership for 2026 ...
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Heroic Partnership: Mattel, Warner Bros. Ink New DC Licensing Agreement
Mattel and Warner Bros. Discovery Global Consumer Products enter a multi-year licensing agreement to utilize the DC franchise ...
Mattel and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Licensing Partnership for DC Characters and Stories
Mattel, Inc. (NASDAQ: MAT) and Warner Bros. Discovery Global Consumer Products today announced a global, multi-year licensing ...
Mattel is planning 19 movies based on its famous toys and brands after the success of 'Barbie' — here they all are
After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...