By embracing the Micah Parsons contract dispute and shining a Netflix spotlight on his team in the middle of a 30-year slump, Dallas Cowboys owner Jerry Jones proves again he loves attention.

A new Netflix docuseries on Jerry Jones' glory years with the Dallas Cowboys helps explain why his teams haven't won big in 30 years.

“I wanted to be here. I did everything I could to show that I wanted to be a Cowboy and wear the star on my helmet.” However, Parsons grew frustrated with how the team handled negotiations, often excluding his agent and leaving him in the dark.