Big Al – whose name was Alvin Sams – was part of Northern California television and radio for more than 25 years.

Big Al Sams, the popular Sacramento radio disc jockey and TV personality considered by colleagues an ambassador to the city, has died. Sams, 55, celebrated a birthday in December. Alvin Sams was a prominent presence on Sacramento’s airwaves on KHYL-FM V101.

Good Day Sacramento reporter and popular Sacramento DJ Alvin Sams (aka Big Al) has died at the age of 55. CBS Sacramento confirmed his death Tuesday, saying, “It was an honor to have such a caring and talented man as Big Al on our team.