Processor: After a generation gap on the iPhone 15 and 14 models, the iPhone 16 and 16 Pro models each have an A18 chip. The main difference is an extra GPU core on the A18 Pro, but most users are very unlikely to notice.

Samsung will pay $600 for the iPhone 15 Pro Max, whereas Apple is offering $650. Clearly a competitive move by a company that rarely engages in aggressive pricing tactics. There are also some interesting prices for older devices here, including $400 for the iPhone 13 Pro Max and $500 for the iPhone 14 Pro Max.

It's not about one big feature, but how new elements like the Camera Control button and last year's Dynamic Island come together.