Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on Monday that it has entered into an agreement to purchase Poppi for $1.95 billion,

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

Meanwhile, Coca-Cola launched its own line of prebiotic drinks, Simply Pop, to compete with those already on the market. Made with fruit juice and featuring no added sugar, these beverages contain 6 grams of fiber, plus zinc and vitamin C for immune support.