A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers.

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.