After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Under the new deal, AMC will feature up to five minutes of ads after a movie's official start time, along with a 30–60 second "Platinum Spot" before the final trailers.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

As shown above, the showtimes for AMC theaters include a very visible note just below where users can filter their search. "Movies start 25-30 minutes after showtime," the AMC disclaimer reads.

AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...