Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

After facing complaints from major movie studios, AMC Theatres is now planning to shorten its preshow before films. Sources ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...