AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

Commercial vehicles are more prone to rollover problems at high speeds and sharp turns due to their high center of mass and large mass. This paper proposes an integrated control strategy for emergency ...