AMC Theatres has announced that it is currently working on shortening its pre-show.  Though there aren't many details about ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

The preshow is a reminder that 75% of the magic of going to a movie is waiting for the movie. It’s a reminder of why you ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A New York City AMC movie theater evacuated 15 minutes before the end of Superman due to torrential flooding.

AMC partners with Eminem to release a documentary film in movie theaters. The partnership comes after AMC had successful releases with Taylor Swift and Beyonce.

AMC Entertainment’s flagship AMC Lincoln Square theater is open and running most auditoriums after a downpour in New York cased a pipe to burst.

AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 870 theatres and 9,700 screens across the globe.