AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

A notice on AMC’s website now warns customers that “movies start 25-30 minutes after showtime.” The move sparked backlash ...

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

AMC Entertainment CEO Adam Aron anticipates that Paramount will ramp up its release slate under new ownership after the ...

Commercial vehicles are more prone to rollover problems at high speeds and sharp turns due to their high center of mass and large mass. This paper proposes an integrated control strategy for emergency ...

AMC Theatres has announced that it is currently working on shortening its pre-show.  Though there aren't many details about ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

Mack “passed away peacefully” in her hometown of Cincinnati on Saturday after battling glioma of the central nervous system.

AMC A-List, the movie theater chain's subscription membership that allows cinephiles to see up to four movies a week, has developed a cult-like fanbase among Gen Z moviegoers.

AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 870 theatres and 9,700 screens across the globe.