Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to the lineup of ads and trailers shown before movies.

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

AMC 34th Street theater reopens after COVID-19 closures, Friday, March 5, 2021, in New York. (Photo by Evan Agostini/Invision/AP, File) ...