It's been almost a week since rookie quarterback Shedeur Sanders made his NFL rookie debut. While every rookie’s first professional appearance is a milestone, ...

On Monday afternoon, Deion Sanders went public with his health struggles in the most Coach Prime way possible. Flanked by two medical professionals—and products from two companies that he ...

Last Friday, all eyes were on Cleveland Browns rookie quarterback Shedeur Sanders as he made his NFL preseason debut as the starter against the Carolina Panther ...

Colorado coach Deion Sanders said he depends on Depend underwear after bladder removal. The brand confirmed it has a partnership with him.

Shedeur Sanders hasn't had the easiest introduction to life in the National Football League, having seen his NFL Draft dreams ...

On Thursday, Deion Sanders opened up about a hobby he enjoys engaging in. In a post on Instagram, the Colorado Buffaloes coach shared a video of ironing his clothes.

In the 1990s, Jerry Jones turned the Cowboys into an on-field juggernaut—winning three Super Bowls in four years—and an ...

Shedeur Sanders impressed in his Cleveland Browns debut. He threw two touchdowns, silencing critics. Nike released an ad with ...

Deion Sanders deployed his marketing prowess in an entirely different light. The Colorado head coach revealed Monday that he had his bladder removed in May after a bladder cancer diagnosis. During his ...

Coach Prime doesn't shy away from showing his love and affection to his children. On Wednesday, his youngest daughter, ...

A recent video showed four-star cornerback Preston Ashley unveiling his official 2026 offer, a sleek box that opens to reveal ...

Colorado Buffaloes Athletics is seizing the momentum of the “Prime Effect” by finalizing a major naming rights deal. The ...