K-pop group Seventeen has teamed up with Pop Mart to launch a limited-edition set of Labubu dolls, generating significant excitement. The auction features 14 unique dolls with SEVENTEEN branding ...

Labubu dolls have emerged as a defining obsession of contemporary pop culture.

Discover why K-Pop idols and celebrities can’t get enough of Labubu, the quirky, must-have accessory with a huge fan base in ...

Pop Mart has struck it rich. The Chinese company that caters to toy connoisseurs and influencers said this week that it expects profit for the first six months of this year to jump by at least 350% ...

K-pop group BLACKPINK member Lisa explained her Labubu obsession in a Vanity Fair interview in November, becoming one of the ...

San Diego Comic-Con is the latest location where the ugly-cute dolls named Labubu have been trending, with fans carrying the ...

From Olympic gymnast Simone Biles to Inter Milan player Marcus Thuram, here are the famous athletes who like to collect ...

But Labubu’s popularity has spiked over the past year, thanks to celebrity endorsements. Lisa, from K-pop mega group Blackpink, has frequently professed her love of the creature on social media.

What really helped launch Labubu into global stardom was its high-profile fanbase — including K-pop idols like Lisa from BLACKPINK, who was spotted with the doll and helped spark a viral trend.

Embracing the controversial technology might help retailer Pop Mart adapt the fad before it fizzles, but the cultural consequences in the U.S. could be dire.

Why is Labubu so popular? Labubu’s rise in popularity can largely be credited to Lisa from BLACKPINK, who has professed her love for the creature in interviews and on her social media.