E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its ...

Sir Keir Starmer said his decision to remove a portrait of Margaret Thatcher from his study was not about her “at all”. He ...

This new Hasselblad lens matches Fuji’s medium format zoom lens for the GFX cameras ... Being an ultra-wide, the new lens is perfect for landscapes, interiors, and environmental portraits. The sample ...

Artist Mitchel Coffman has been creating "war-themed art" for nearly a decade. But the personal stories behind the pieces are ...

The government’s message has focused on its challenging inheritance - but responsibility and blame will ultimately shift.

This mirrorless medium format marvel will cure any Swede's homesickness. The Earth Explorer edition is all about the arctic ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

These aspects, coupled with the lower exposure count per roll, make medium format prime for portraits, nature photography, professional photoshoots, and any other setting where capturing ...

This characteristic makes medium format film highly suitable for portraits, where you can focus on your subject's eyes and use depth of field to make that the focal point of your image.

The XCD 20-35mm F3.2-4.5 E provides a 16-27mm equivalent field of view in full-frame terms. Hasselblad suggests it's a great ...

I began producing “artwork” from the age of 15: an innate desire to express what I sensed inside and outside of me manifested ...