Today is the 50th anniversary of one of the world's biggest brands, Microsoft. How was this computing firm born? Inspiration struck when Bill Gates and Paul Allen saw the magazine cover of Popular ...

Google took top place, with a brand value of $158.8 billion, followed by Apple at $147.9 billion, and IBM with $107.5 billion. Google’s value surged even more than Microsoft’s in the past year ...

Microsoft isn’t the first company to mistake a name for a brand. But there’s a difference, and it’s an important one. A name is what you decide to call something.

Microsoft‘s brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by ...

Microsoft might be overhauling its Windows and Windows Phone operating systems this year but that’s not all, because for the first time in 25 years, it has launched a brand new corporate logo ...

Microsoft has been named the most powerful global brand, beating out big non-tech names such as Coca-Cola, GE and Marlboro. The software company tops a list of the top 100 most powerful brands ...

I’m often accused of being overly loyal to a brand (Microsoft), but it’s easy to see when people are being just as loyal to their own (Apple, Google, VMware, and so forth).

The MSN brand has served Microsoft (relatively) well, but if they're really going to commit to a two-way Web world - then the Live banner is probably their best bet.

Microsoft will stop manufacturing its own mice, keyboards, and webcams sold under the Microsoft brand. It will now focus on Surface-branded PC accessories instead.

Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.

In many ways, it’s surprising that the Yammer brand has lasted this long. Despite Microsoft’s best efforts to bring Yammer to the masses by integrating it into its core Office suite of ...

Microsoft is revitalizing the MSN brand with a fresh new logo as it replaces "Microsoft Start" branding in Edge. In a statement to Windows Central, Microsoft has confirmed that it's unifying its ...