Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor have resulted in a 430% year-on-year boost in views.

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

For example, a Duolingo TikTok video jumping on board the “Mama, may I have a cookie” trend saw replies like ‘Mama, may I have real people running the company 💔’ (with 69,000 likes) and ...

Duolingo's TikTok draws on existing meme fame Before the Duolingo TikTok took off, Duo was already internet famous. As Know Your Meme reported, memes about Duo began to circulate on Tumblr in 2017.

In the space of 18 months, Duolingo has become a viral sensation on TikTok, amassing up to four million views on almost every video it posts. This has been the result of Zaria Parvez's efforts ...

Parvez joined Duolingo as its sole social media coordinator in 2020. Back then, the company’s leadership was skeptical about TikTok’s potential.

Duolingo on TikTok. After the meme-ification of their notifications, Duolingo created a TikTok presence that centers around the app’s owl logo.

This joke didn’t translate. Language-learning app Duolingo has come under fire after its social media team left an “insensitive” quip about Amber Heard beneath a viral TikTok video. On ...

“Started learning in Duolingo and from creators on Red Note [or Xiaohongshu],” one TikTok user wrote to me. “Even added the Chinese keyboard option on my phone.” ...

Thank you for your patience with us during these trying times. #RIPduo," Duolingo said in the TikTok post. Duolingo did not immediately respond to USA TODAY's request for comment about Duo's demise.

TikTok’s removal of blue verified check marks from some popular accounts is causing an uproar among the app’s highly-followed stars. ... Bethenny Frankel, FaZe Rug and even Duolingo.

Duolingo previously faced criticism for quietly laying off 10% of its contractor base and introducing some AI features in late 2023, but it barely went beyond a semi-viral post on Reddit.Now that ...