Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

Hasselblad has dropped a new lens that marks two big firsts. The Hasselblad XCD 20-35E is both the company's first ever ultra ...

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its ...

the Resolve Optics Model 357 lenses provide true High Definition (HD) images over an unrivalled 10x zoom range. Benefiting from specialist non browning glasses - Model 357 lenses produce clear sharp ...

Last month, Sigma announced that it is developing a cinema version of the 28-45mm F/1.8 Art lens. The new lens will be the company’s first cine lens with autofocus. A prototype of the lens was ...

The new Z 6 III is less than half the price of a Z 9, but it offers many of the same features with a few twists of its own.

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Take a look at the Viltrox LUNA 42-420mm T5.6 Cine Zoom lens, a powerful large format lens with a 10x zoom and constant T5.6 ...

Marshall used IBC to introduce two new PTZ cameras that it feels will be best sellers. Indeed, the new CV620-B12 (a complete ...

At IBC 2024 in Amsterdam, I caught up with SIGMa to have a look at a prototype of their 28-45mm T2 Cine zoom lens that has AF ...

E from Hasselblad is the first lens in the Exclusive series and is said to offer the highest optical performance.

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi ...