Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

Disney doesn't just hope you see the Snow White remake, it also hopes you shell out $75 for its limited-edition dolls.

Barbie also released a doll in the same musical set that honors Alicia Key's producer and engineer Ann Mincieli.

Barbie is celebrating all things music this year, announcing its 2025 Career of the Year and a new doll, highlighting a ...

Alicia Keys has earned her icon status, and Barbie is recognizing the work she’s put in over the years. The renowned brand is ...

Barbie is honoring Women in Music for Barbie 2025 Career of the Year, spotlighting two distinct professions: Musical Artist ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

IMAGE DISTRIBUTED FOR MATTEL, INC. - Unveiled at New York Toy Fair, Friday, Feb. 28, 2025, the all-new Barbie Dream Camper ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

In March 2024, Barbie released "role model" dolls, which featured dolls made in the likeness of Viola Davis, Shania Twain and ...

The Mattel brand also dropped a "women in music" duo Barbie set honoring female music stars and tour managers. Here's how to ...

Mattel (NASDAQ:MAT) has been given the licensing rights to create action figures, games, accessories, and collectibles from ...