The new report by EY and BookMyShow highlights how the growing love for live experiences is also driving local economy.

GenZ isn't the sole driver of India's live events growth; diverse age groups are attending more, with a 15% rise in the ...

The live event welcomed over 222,000 attendees and generated an estimated Rs 641 crore. Of this, Rs 392 crore directly ...

India's experience economy became a talking point in recent months after the legendary turnout for Coldplay concerts in ...