News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Max Is Becoming HBO Max Again. Why the Name Is Changing
Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
HBO streaming service changing back from Max to HBO Max
May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
HBO Max addresses its identity crisis after desperate name change
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'Mickey 17' to stream May 23 on HBO Max
Warner Bros. announced Friday that "Mickey 17" will stream on Max beginning May 23. The film hails from "Parasite" director ...
'How many meetings?' Internet reacts as Max changes name back to HBO Max
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.