Dana White announced in a statement this afternoon that Paramount and CBS would be the UFC’s next broadcast partner come 2026. Perhaps the most noteworthy part of the announcement was that the promotion would be getting rid of the ‘pay-per-view’ model for the first time in their history.

With ESPN’s seven-year broadcast deal nearing its end, the UFC, under Dana White’s leadership, spent the past year locked in high-stakes negotiations for a blockbuster new broadcasting partnership. The talks drew interest from some of the biggest names in streaming and sports media,

Paramount and UFC have announced a billion-dollar rights deal, marking a significant shift for the fight company.