WPP has lost another client in its media roster. Following the news last week that Coca-Cola’s North America media business ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival ...

Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

I was talking yesterday with Carla Serrano. Along with being CEO of Publicis New York and chief strategy officer of Publicis ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

Collective headcount across the “big six” holding companies fell by 1.6% in 2024, the first drop since the pandemic hit in 2020, according to a Campaign analysis. The drop marks an end to collective ...

Kelly Metz joins as Chief Investment Officer, a role she held at OMD and Anthony Dario signs on to the new role of executive ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Publicis Sapient will leverage AWS's advanced generative AI services to help enterprises accelerate their digital business ...