In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.