John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

Campaign compiles a new 'Move and win roundup' as each week progresses.This edition will cover May 19 through May 23, 2025. Catch up on past people moves and business wins.

Publicis Groupe has promoted Liza Zhang to chief executive of MSL and Publicis Influence in China, expanding her remit across these key agency brands. Previously serving as managing director of MSL ...

LinkedIn has appointed Publicis to its global media account after a closed process. The account covers several markets including the UK and the US. Publicis was the main incumbent in the US and ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

We're thrilled to announce Campaign China Summit returns to Shanghai on 27 February, 2025! This premier international advertising and marketing event will focus strongly on cross-border marketing, ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

For the Spring Festival, the Chinese herbal-tea brand Walovi (王老吉) launched a limited-edition series of cans featuring various Chinese family names in 2021. Walovi not only offered cans with its own ...