The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
Tech-powered production company Untold Fable today launched Authored – a new licensing platform that provides advertisers with access to a unique library of editorial-style photos and videos, sourced ...
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...
It’s no surprise that 66% of brands now have in-house agencies and another 21% are considering one. We understand the appeal ...
New mover marketing is not new. The Welcome Wagon® has been welcoming new neighbors since 1928. What is new (and exciting) ...
The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New ...
Until now, audio ads have lacked reliable attribution with real business results like foot traffic. While most ad platforms ...
A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.
Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.
Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different ...
A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.