Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Samsung is the most-respected brand among global consumers, while Amazon scores highest in the US, according to YouGov’s Best Global Brand 2025 rankings.

Migliaccio & Rathod is investigating reports of alleged fraudulent business practices from several shopping extensions, ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Knorr is looking to encourage and demystify cooking this Valentine’s Day through its Tinder partnership. The effort, ...

Tariq Hassan will stay on to support the transition as Alyssa Buetikofer, CMO for the brand in Canada, returns to the U.S.

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...