Target is scaling back its DEI efforts, which has prompted calls for a boycott. But Black business owners who sell at Target warn a boycott could hurt their business.

Target has once again found itself in the middle of the culture wars after reversing a three-year-old policy prompting calls for a boycott of the retailer.

Twin Cities activists on Thursday called for a nationwide boycott of Target starting Feb. 1 as a result of the retailer’s decision to scale back its diversity, equity and inclusion initiatives.