Apple CEO Tim Cook rallied the troops at an unusual hour-long company meeting at the end of last week, talking up what he ...

Tim Cook revealed that tariff concerns led to a surge in Apple product purchases in April. Consumers feared price hikes and ...

If the hundred-million-dollar AI investments at Microsoft, Google, and Amazon—and NFL-level salaries for AI talent—weren’t ...

CEO Tim Cook expressed an interest in acquiring larger AI companies after the company bought out seven smaller companies in ...

Ever since the artificial intelligence (AI) mania first gripped markets in 2023, Apple (AAPL) has been trying to convince ...

Beyond software, Apple is investing heavily in AI infrastructure. Cook told employees that 12,000 new hires were made last ...

Apple’s iPhone sales hit a June quarter record, but the company expects $1.1 billion in tariff costs this quarter.

Bloomberg’s Mark Gurman reports that Apple CEO Tim Cook recently held an all-hands meeting to rally employees around the ...

It seems fair to say Apple has had a pretty rough time in the AI space. For all the hype around Apple Intelligence back in ...

The iPhone maker turned in an impressive performance, as tariff fears sent US consumers rushing to stores before prices rose, ...

U .S. tech giant Apple is likely on course to building its own AI ‘answer engine’, a stripped-down version of ChatGPT, that ...

According to a daily count, Timothy Donald Cook passed a milestone last week: No one has been Apple CEO longer than him.