Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...
Publicis shakes WPP’s grip on Coca-Cola
Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win ...
PRESS: WPP loses Coca-Cola media-buying contract to Publicis - FT
(Alliance News) - London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday.
Growth Has Sputtered Recently, but We Expect Interpublic Will Show Improvement Even Without Omnicom
While cash uses have exceeded cash flow recently, IPG's financial position remains solid. The firm ended 2024 with $3.0 billion in debt outstanding, excluding capitalized operating leases, and $2.2 ...
Hyundai-owned Genesis hires Circana exec as new CMO
Genesis Motor America has hired Circana executive Amy Marentic as its new chief marketing officer as the Hyundai-owned brand ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
AdExchanger15h
The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews
Omnicom and IPG have both received requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit ...
Campaign Asia12h
Alfonso Asensio
As digital marketing shifts, brands must pivot from search engine optimisation to influencing AI systems like ChatGPT and ...