AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we've heard your feedback ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its preshow. Last month, in a deal with National CineMedia, AMC added ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

After facing complaints from major movie studios, AMC Theatres is now planning to shorten its preshow before films. Sources ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) AMC Theatres is confident its new business model of running ads before movies won’t discourage ...