A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

AMC Entertainment CEO Adam Aron anticipates that Paramount will ramp up its release slate under new ownership after the ...

AMC has upside here -- pent-up upside. Cinemark may be profitable and even shells out a quarterly dividend now. Imax and ...

AMC Theatres has announced that it is currently working on shortening its pre-show.  Though there aren't many details about ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

Mack “passed away peacefully” in her hometown of Cincinnati on Saturday after battling glioma of the central nervous system.

The preshow is a reminder that 75% of the magic of going to a movie is waiting for the movie. It’s a reminder of why you ...

AMC Theatres announced this week that it will be expanding its 50% off ticket promotion to both Tuesdays and Wednesdays.

AMC Theatres will offer 50% off movie tickets on Tuesdays, in addition to the previously announced 50% off Wednesdays.

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start on time.