A month after debuting new advertising blocks, AMC Theatres plans to shorten the number of commercials ahead of movies. In July, AMC started running “platinum spot” with pre-movie commercials ...

After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

One of the largest U.S. movie theater chains, AMC stood as the most notable exception among cinema chains in refusing to broadcast commercials during the preview roll, fearing it would deter ...

AMC Entertainment CEO Adam Aron anticipates that Paramount will ramp up its release slate under new ownership after the ...

AMC has upside here -- pent-up upside. Cinemark may be profitable and even shells out a quarterly dividend now. Imax and ...

AMC Theatres has announced that it is currently working on shortening its pre-show.  Though there aren't many details about ...

The latest report comes just weeks after the cinema company agreed to a deal with National CineMedia, a cinema advertising platform, that included placing in-theater ads in the “platinum spot” just ...