Key players in the connected TV advertising space tell VIP+ the market faces a slew of challenges even as it expands ...

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Connected TV isn’t new. It’s simply the next step in how we watch television. For media planners, that means unlocking ...

The new platform includes programmatic advertising features such as Programmatic Guaranteed (PG), Private Marketplace (PMP) ...

The company introduces a site for media buyers and agencies, offering programmatic features like PG deals, PMP access, and ...

According to MIB, the proposed amendments aim to allow multiple agencies to foster healthy competition, bring in new ...

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally-favoring rich, interactive formats like carousels and branded ...

An Oshawa, Ont., woman who was trying to pay $3,500 for a condo rental in Mexico says her Interac e-Transfer was intercepted ...

Residents of a Scarborough neighbourhood are expressing shock and sadness after learning two men were found dead in a home in ...

ShowHeroes, a specialist in digital video and CTV solutions, has announced the promotion of Sarah Lewis to the position of ...

The Trade Desk remains a top-tier growth play with CTV leadership, UID2 adoption, and solid margins, despite ad cycle risks.

Outcomes-based marketing strategies aren’t a new phenomenon by any stretch. In fact, Emet Advisory principal Erez Levin ...