Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing ...

Columbia Sportswear Company is revamping its marketing strategy for its flagship Columbia brand. The company has appointed ...

According to the company, the new strategy will lean into the Columbia brand’s 86-year-old history and focus on product strategy and marketing. “We’ve built an extraordinary outdoor brand ...

Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing ...

The approach will lean into the eighty-six-year-old company’s unique character to elevate the Columbia brand. These changes are part of the brand’s forward-looking strategic brand vision that ...

“In the year ahead, you’ll see the Columbia brand roll out a product strategy that is deeply intertwined with marketing, allowing us to reach consumers in new, surprising ways to reintroduce ...

I spend about nine weeks a year in a rental car looking for companies all over the world, discovering their products, ...

Columbia Sportswear Company has long been a more affordable staple brand for outdoor activity lovers. This American company manufactures and distributes active lifestyle gear and outdoor apparel ...

VANCOUVER, British Columbia, Nov. 12, 2024 (GLOBE NEWSWIRE) -- LEEF Brands, Inc. ("LEEF" or the "Company") (CSE: LEEF, OTC: LEEEF), a premier vertical cannabis operator, today announced its financial ...

In recent months, the Columbia brand initiated ACCELERATE, a growth strategy intended to elevate the brand and attract younger and more active consumers. Over the past 86 years, we've built an ...

Management's ACCELERATE plan signals deeper issues, aiming to target younger consumers, innovate products, and elevate brand positioning. Columbia's stock trades at high multiples, requiring ...

The CSE will publish a bulletin announcing the effective date that the Common Shares will commence trading under the new name of JIVA Technologies Inc. It is anticipated that the Common Shares will ...