Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing ...

According to the company, the new strategy will lean into the Columbia brand’s 86-year-old history and focus on product strategy and marketing. “We’ve built an extraordinary outdoor brand ...

The approach will lean into the eighty-six-year-old company’s unique character to elevate the Columbia brand. These changes are part of the brand’s forward-looking strategic brand vision that ...

“In the year ahead, you’ll see the Columbia brand roll out a product strategy that is deeply intertwined with marketing, allowing us to reach consumers in new, surprising ways to reintroduce ...

Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release.

The Columbia brand provides high-quality outdoor apparel, footwear, and gear designed for activities like hiking, trail running, fishing, and skiing. The Mountain Hardwear brand focuses on ...

Management's ACCELERATE plan signals deeper issues, aiming to target younger consumers, innovate products, and elevate brand positioning. Columbia's stock trades at high multiples, requiring ...

VANCOUVER, British Columbia, Nov. 12, 2024 (GLOBE NEWSWIRE) -- LEEF Brands, Inc. ("LEEF" or the "Company") (CSE: LEEF, OTC: LEEEF), a premier vertical cannabis operator, today announced its financial ...