The platform's India research reveals traditional view-through rates fail to predict brand outcomes as $4.13 billion in ...

Tools like Google Search Console and Ubersuggest help businesses track trending search queries and optimize content for ...

The mobile game market in Japan is the third-largest in the world, after the US and China. We forecast the Japan mobile game market to grow by 5% per year over the next five years, driven by ...

The dental industry has undergone a remarkable transformation over the past decade, with digital marketing emerging as the driving force behind this evolution. Gone are the days when dental practices ...

Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically ...

AppLovin ( APP 4.21%) once again held up to the short-seller scrutiny it's been under, with yet another quarter of surging ...

Poorly placed, low-quality, repetitive ads are more the scourge of streaming than they ever were of broadcast prime-time, ...

Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Shares of cloud-based ad tech firm Trade Desk fell by a third during premarket trading on Friday, after CEO Jeff Green warned about ongoing tariff uncertainty pressuring some of the world's largest ...

Your sitelinks in Performance Max (PMax) campaigns can influence the overall ad strength, a detail highlighted by a recent update. Digital Phablet reports ...

US President Donald Trump today issued an executive order imposing an additional 25 percent tariff on goods from India, days ...