“Own your micro-niche,” Tonya McKenzie, PR and personal branding expert at Sand & Shores, said. “Women who niche down see 3X more engagement on LinkedIn.

Be authentic. Open up a bit and share some of your personal life; people will be drawn to you. That said, LinkedIn is a professional network, so keep your audience in mind. 8) Interact with others.

You represent your business, and for that reason, building your personal brand is a must-do. Discover 15 ways to boost your personal brand on LinkedIn.

One key platform for this is LinkedIn. Stay active and engaged by building your LinkedIn profile, adding your experience and features, and creating a personal brand that demonstrates your expertise.

Whether a recent graduate or seasoned professional, investing in your personal brand will help achieve your career goals. Here are 4 tips to improve your personal brand.

Here are some tips for building a strong personal brand: Define your unique value proposition: Identify your strengths, skills, purpose and expertise that set you apart from others in your industry.

A personal brand is an essential part of being a small business owner. These tips are just a few ways to build your personal brand. Continue to experiment various methods to enhance, refine and ...

Instagram requires a very different content strategy from LinkedIn. The truth is that, until personal branding is truly versatile, it has no place among the corporate innovators we aspire to be.

Once it’s on the internet, it never goes away. Students spend a good amount of their college careers trying to make themselves as hirable as possible for life after graduation.

So it makes sense that LinkedIn’s seeing more interest in short-form video, and why B2B marketers are then generating better results with the format. Whether that’s through pure popularity or ...